.audience-section{--topic-progress:1;scroll-margin-top:105px}.audience-layout{grid-template-columns:minmax(0,1fr) minmax(0,1.08fr);align-items:center;gap:clamp(32px,5.5vw,90px);display:grid}.audience-copy{min-width:0}.audience-copy .kicker{color:var(--muted);align-items:center;gap:10px;margin-bottom:24px;display:flex}.audience-copy .kicker i{background:var(--accent);border-radius:50%;flex:0 0 6px;width:6px;height:6px}.audience-copy h2{letter-spacing:-.045em;text-wrap:balance;font-size:clamp(38px,4.3vw,62px);font-weight:500;line-height:1.25}.audience-copy h2 span{color:var(--muted)}.audience-lead{max-width:490px;margin-top:30px;font-size:15px;line-height:1.9}.audience-method{color:var(--muted);max-width:490px;margin-top:18px;font-size:13px;line-height:1.95}.audience-organic{border-block-start:1px solid var(--line);max-width:490px;margin-top:28px;padding-top:24px}.audience-organic h3{text-wrap:balance;font-size:17px;font-weight:600;line-height:1.65}.audience-organic p{color:var(--ink);margin-top:10px;font-size:15px;line-height:1.9}.is-ar .audience-organic h3{font-size:19px}.is-ar .audience-organic p{font-size:16px}.audience-measure{border-block:1px solid var(--line);align-items:center;gap:19px;max-width:490px;margin-top:30px;padding-block:22px;display:flex}.audience-measure>span{border:1px solid var(--line);direction:ltr;border-radius:50%;flex:0 0 42px;place-items:center;width:42px;height:42px;font-size:23px;display:grid}.audience-measure p{color:var(--muted);font-size:12px;line-height:1.8}.audience-measure strong{color:var(--ink);font-size:15px;font-weight:600;display:block}.audience-link{border-bottom:1px solid var(--line);align-items:center;gap:24px;margin-top:25px;padding-block:7px;font-size:12px;line-height:1.8;display:inline-flex}.audience-link>span{direction:ltr;font-size:21px}.audience-journey{background:var(--ink);color:var(--paper);border:1px solid var(--ink);border-radius:24px;min-width:0;overflow:hidden;box-shadow:0 20px 55px #0b4f6c10}.audience-visual{isolation:isolate;background:radial-gradient(at 50% 45%,#36738a55,#0000 65%);height:405px;position:relative;overflow:hidden}.audience-visual-top{letter-spacing:.05em;color:#e1d5c2;z-index:2;justify-content:space-between;align-items:center;gap:16px;padding:20px 25px;font-size:8px;display:flex;position:relative}.audience-cross{color:var(--paper);font-size:23px;font-weight:400}.audience-connections{width:100%;height:calc(100% - 24px);color:var(--paper);position:absolute;inset:24px 0 0}.audience-person{opacity:.7}.audience-route{stroke-dasharray:1;stroke-dashoffset:calc((1 - var(--topic-progress))*.9);opacity:.5}.audience-match{opacity:.55;transition:opacity .4s}.audience-journey[data-stage="1"] .audience-match,.audience-journey[data-stage="2"] .audience-match{opacity:1}.audience-journey[data-stage="2"] .audience-route{stroke:#f1e3cd;opacity:.9}.audience-post{width:43%;min-width:190px;max-width:240px;transform:translateX(-50%) translateY(calc((1 - var(--topic-progress))*18px)) rotate(-4deg);background:var(--paper);color:var(--ink);z-index:2;direction:inherit;border:1px solid #fff3eb;border-radius:13px;padding:14px 18px 16px;transition:rotate .4s;position:absolute;inset-block-start:73px;inset-inline-start:50%;box-shadow:0 18px 32px #071f2b40}.is-ar .audience-post{transform:translateX(50%) translateY(calc((1 - var(--topic-progress))*18px)) rotate(4deg)}.audience-post-brand{direction:ltr;justify-content:space-between;align-items:center;font:700 12px Manrope,sans-serif;display:flex}.audience-post-brand i{background:var(--accent);border-radius:50%;width:5px;height:5px}.audience-post-mark{color:var(--accent);justify-content:center;margin-block:12px;display:flex}.audience-post-mark svg{width:54px;height:54px}.audience-post strong{text-align:center;text-wrap:balance;min-height:42px;font-size:14px;font-weight:600;line-height:1.5;display:block}.audience-post-lines{margin-top:13px}.audience-post-lines i{background:#0b4f6c26;border-radius:2px;height:3px;margin-top:5px;display:block}.audience-post-lines i:last-child{width:65%}.audience-message{bottom:17px;z-index:3;background:#07384d;border:1px solid #f1e3cd4d;border-radius:100px;justify-content:center;align-items:center;gap:12px;width:max-content;max-width:88%;min-height:45px;padding:10px 19px;font-size:12px;line-height:1.7;transition:background .3s,color .3s;display:flex;position:absolute;inset-inline-start:50%;transform:translate(-50%);box-shadow:0 8px 24px #071f2b20}.is-ar .audience-message{transform:translate(50%)}.audience-message svg{flex-shrink:0}.audience-journey[data-stage="2"] .audience-message{background:var(--paper);border-color:var(--paper);color:var(--ink)}.audience-tabs{border-block:1px solid #f1e3cd2a;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;padding-inline:23px;display:grid}.audience-tabs button{color:#d5c8b7;text-align:center;background:0 0;justify-content:center;align-items:center;gap:9px;min-height:55px;padding:18px 0;font-size:11px;line-height:1.7;display:flex;position:relative}.audience-tabs button>span{opacity:1;font:8px Manrope,sans-serif}.audience-tabs button:after{content:"";bottom:-1px;background:var(--accent);height:3px;transition:transform .25s;position:absolute;inset-inline:0;transform:scaleX(0)}.audience-tabs button[aria-selected=true]{color:var(--paper)}.audience-tabs button[aria-selected=true]:after{transform:scaleX(1)}.audience-tabs button:focus-visible{outline:2px solid var(--paper);outline-offset:-5px;border-radius:5px}.audience-detail{min-height:202px;padding:25px 30px 30px}.audience-detail h3{letter-spacing:-.02em;margin-bottom:10px;font-size:19px;font-weight:500;line-height:1.5}.audience-detail p{color:var(--paper);font-size:12px;line-height:1.9}.is-ar .audience-copy h2{letter-spacing:-.5px;font-size:clamp(36px,4vw,55px);line-height:1.5}.is-ar .audience-lead{font-size:16px}.is-ar .audience-method,.is-ar .audience-measure p{font-size:14px}.is-ar .audience-measure strong{font-size:17px}.is-ar .audience-link{font-size:14px}.is-ar .audience-visual-top{letter-spacing:0;font-size:10px}.is-ar .audience-tabs button{font-size:13px}.is-ar .audience-detail h3{letter-spacing:0;font-size:21px}.is-ar .audience-detail p{font-size:14px;line-height:1.9}.is-ar .audience-post strong{min-height:48px;font-size:16px}.is-ar .audience-message{font-size:14px}.is-en .audience-copy h2{letter-spacing:-.025em;font-family:InstrumentSerif,Georgia,serif;font-size:clamp(42px,4.7vw,68px);font-weight:400;line-height:1.1}.motion-paused .audience-section{--topic-progress:1!important}.motion-paused .audience-section *{transition:none!important}@media (max-width:1000px){.audience-layout{gap:32px}.audience-detail{min-height:245px;padding:22px}.audience-visual{height:375px}.audience-tabs{gap:6px;padding-inline:16px}.audience-tabs button{gap:5px;font-size:10px}.is-ar .audience-tabs button{font-size:12px}.audience-post{min-width:175px}.audience-post-mark svg{width:45px;height:45px}.audience-post{inset-block-start:65px}.audience-copy h2,.is-ar .audience-copy h2{font-size:38px}.is-en .audience-copy h2{font-size:49px}}@media (max-width:800px){.audience-layout{grid-template-columns:1fr;gap:34px}.audience-copy h2,.is-ar .audience-copy h2{font-size:43px}.is-en .audience-copy h2{font-size:56px}.audience-lead,.audience-method,.audience-measure{max-width:620px}.audience-journey{width:100%;max-width:620px;margin-inline:auto}.audience-visual{height:405px}.audience-detail{min-height:180px;padding:25px 30px}.audience-tabs button{font-size:12px}.is-ar .audience-tabs button{font-size:14px}.audience-post{width:43%;inset-block-start:73px}.audience-post-mark svg{width:54px;height:54px}}@media (max-width:620px){.audience-section{scroll-margin-top:88px}.audience-copy .kicker{margin-bottom:19px}.audience-copy h2,.is-ar .audience-copy h2{letter-spacing:-.5px;font-size:34px}.is-en .audience-copy h2{letter-spacing:-.02em;font-size:43px}.audience-lead{margin-top:22px;font-size:13px}.is-ar .audience-lead{font-size:15px}.audience-method{margin-top:15px;font-size:12px}.is-ar .audience-method{font-size:13px}.audience-measure{gap:13px;margin-top:24px;padding-block:18px}.audience-measure p{font-size:11px}.audience-measure strong{font-size:13px}.is-ar .audience-measure p{font-size:12px}.is-ar .audience-measure strong{font-size:15px}.audience-link{margin-top:18px;font-size:11px}.is-ar .audience-link{font-size:13px}.audience-journey{border-radius:20px}.audience-visual{height:345px}.audience-visual-top{padding:15px 18px;font-size:6px}.is-ar .audience-visual-top{font-size:8px}.audience-connections{width:120%;height:calc(100% - 8px);inset-block-start:8px;inset-inline-start:-10%}.audience-post{min-width:170px;max-width:190px;padding:12px 15px;inset-block-start:62px}.audience-post-mark{margin-block:9px}.audience-post-mark svg{width:42px;height:42px}.audience-post strong{min-height:36px;font-size:12px}.is-ar .audience-post strong{min-height:42px;font-size:14px}.audience-post-lines{margin-top:10px}.audience-message{gap:9px;min-height:42px;padding:9px 14px;font-size:10px;bottom:15px}.is-ar .audience-message{font-size:12px}.audience-tabs{gap:7px;padding-inline:13px}.audience-tabs button{gap:5px;min-height:53px;padding-block:14px;font-size:10px}.audience-tabs button>span{display:none}.is-ar .audience-tabs button{font-size:11px}.audience-detail{min-height:226px;padding:22px}.audience-detail h3{letter-spacing:-.02em;font-size:19px}.is-ar .audience-detail h3{font-size:20px}.audience-detail p{font-size:11px}.is-ar .audience-detail p{font-size:13px}}@media (max-width:360px){.audience-copy h2,.is-ar .audience-copy h2{font-size:30px}.is-en .audience-copy h2{font-size:38px}.audience-visual{height:325px}.audience-post{min-width:156px;inset-block-start:57px}.audience-tabs{gap:4px;padding-inline:9px}.is-ar .audience-tabs button{font-size:10px}.audience-detail{min-height:250px;padding:20px}}@media (prefers-reduced-motion:reduce){.audience-section{--topic-progress:1!important}.audience-section *{transition:none!important}.audience-route{stroke-dashoffset:0}}@media (max-width:800px){.audience-organic{max-width:620px}}@media (max-width:620px){.audience-organic{margin-top:22px;padding-top:20px}.audience-organic h3{font-size:16px}.audience-organic p{font-size:14px}.is-ar .audience-organic h3{font-size:17px}.is-ar .audience-organic p{font-size:15px}}.growth-funnel.section{padding-block:0 100px;scroll-margin-top:112px}.growth-funnel .gf-shell{--gf-rule:color-mix(in srgb,var(--ink) 20%,var(--paper));--gf-active:var(--ink);--gf-muted:var(--ink);border:1px solid var(--gf-rule);background:var(--paper);color:var(--ink);border-radius:28px;padding:42px 44px 34px;container-type:inline-size}.growth-funnel .gf-eyebrow{color:var(--gf-muted);justify-content:space-between;align-items:center;gap:20px;margin-bottom:32px;font-size:10px;line-height:1.8;display:flex}.growth-funnel .gf-eyebrow span:first-child{align-items:center;gap:10px;display:flex}.growth-funnel .gf-eyebrow span:first-child:before{content:"";background:var(--accent);flex-shrink:0;width:22px;height:3px;display:block}.growth-funnel .gf-header{grid-template-columns:1fr 1.1fr;align-items:center;gap:64px;margin-bottom:42px;display:grid}.growth-funnel h2{letter-spacing:-.6px;font-size:clamp(34px,3.8vw,52px);font-weight:600;line-height:1.4}.growth-funnel h2 em{color:var(--gf-active);font-style:normal}.growth-funnel .gf-intro{max-width:470px;color:var(--gf-muted);font-size:14px;line-height:1.95}.growth-funnel .gf-grid{grid-template-rows:repeat(4,minmax(114px,auto));grid-template-columns:1fr 1.1fr;align-items:center;gap:16px 64px;display:grid}.growth-funnel .gf-copy{grid-column:1;min-width:0;padding:8px 0;position:relative}.growth-funnel .gf-copy:after{content:"";inset-inline-end:-42px;background:var(--gf-rule);width:22px;height:1px;position:absolute;top:50%}.growth-funnel .gf-copy.is-active:after{background:var(--accent);height:2px}.growth-funnel .gf-copy-head{align-items:baseline;gap:12px;margin-bottom:7px;display:flex}.growth-funnel .gf-number{color:var(--gf-muted);font-variant-numeric:tabular-nums;flex-shrink:0;font-family:Manrope,sans-serif;font-size:10px}.growth-funnel h3{font-size:21px;font-weight:600;line-height:1.6}.growth-funnel .gf-copy.is-active h3,.growth-funnel .gf-copy.is-active .gf-number{color:var(--gf-active)}.growth-funnel .gf-copy p{color:var(--gf-muted);max-width:460px;padding-inline-start:26px;font-size:14px;line-height:1.9}.growth-funnel .gf-tier{isolation:isolate;min-width:0;color:var(--paper);background:0 0;border:0;border-radius:4px;flex-direction:column;grid-column:2;justify-content:center;place-self:stretch center;align-items:center;gap:8px;padding:14px 9px 18px;font-family:inherit;transition:transform .22s;display:flex;position:relative}.growth-funnel .gf-tier:before{content:"";z-index:-1;background:var(--ink);clip-path:polygon(0 0,100% 0,89% 100%,11% 100%);position:absolute;inset:0}.growth-funnel .gf-tier:after{content:"";background:var(--gf-rule);width:1px;height:16px;position:absolute;bottom:-16px;left:50%}.growth-funnel .gf-tier[data-stage="0"]{width:100%}.growth-funnel .gf-tier[data-stage="1"]{width:85%}.growth-funnel .gf-tier[data-stage="2"]{width:71%}.growth-funnel .gf-tier[data-stage="3"]{width:59%}.growth-funnel .gf-tier[data-stage="3"] .gf-tier-meta svg,.growth-funnel .gf-tier[data-stage="3"] .gf-tier-keyword{color:var(--accent)}.growth-funnel .gf-tier[data-stage="3"] .gf-tier-meta svg{stroke-width:2px}.growth-funnel .gf-tier[data-stage="3"] .gf-tier-keyword{font-weight:700}.growth-funnel .gf-tier[data-stage="3"]:after{display:none}.growth-funnel .gf-tier[aria-pressed=true]{transform:translateY(-3px)}.growth-funnel .gf-tier[aria-pressed=true] .gf-tier-label{text-underline-offset:6px;text-decoration:underline;text-decoration-thickness:1px}.growth-funnel .gf-tier:focus-visible{outline:2px solid var(--ink);outline-offset:5px}.growth-funnel .gf-tier-meta{opacity:.9;align-items:center;gap:9px;font-family:Manrope,sans-serif;font-size:10px;line-height:1.3;display:flex}.growth-funnel .gf-tier-meta svg{stroke-width:1.5px;width:17px;height:17px}.growth-funnel .gf-tier-label{white-space:nowrap;font-size:19px;font-weight:600;line-height:1.5}.growth-funnel .gf-tier-keyword{letter-spacing:1.4px;opacity:.9;font-family:Manrope,sans-serif;font-size:10px;line-height:1.2}.growth-funnel .gf-tier[data-stage="3"] .gf-tier-meta,.growth-funnel .gf-tier[data-stage="3"] .gf-tier-keyword{opacity:1}.growth-funnel .gf-mobile-detail{display:none}.growth-funnel .gf-footnote{color:var(--gf-muted);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:12px;margin-top:28px;font-size:11px;line-height:1.8;display:flex}.growth-funnel .gf-footnote>span:first-child{align-items:center;gap:8px;display:flex}.growth-funnel .gf-footnote svg{stroke-width:1.4px;width:17px;height:17px}.growth-funnel .gf-cta-row{border-top:1px solid var(--gf-rule);justify-content:space-between;align-items:center;gap:24px;margin-top:24px;padding-top:24px;display:flex}.growth-funnel .gf-cta-copy{font-size:20px;font-weight:500;line-height:1.8}.growth-funnel .gf-action{background:var(--ink);min-height:52px;color:var(--paper);white-space:nowrap;border-radius:100px;justify-content:space-between;align-items:center;gap:28px;padding:15px 24px;font-size:12px;line-height:1.6;transition:transform .22s;display:inline-flex}.growth-funnel .gf-action svg{stroke-width:1.6px;flex-shrink:0;width:19px;height:19px}.growth-funnel .gf-action:hover{transform:translateY(-2px)}.is-en .growth-funnel h2{letter-spacing:-.025em;font-family:InstrumentSerif,Georgia,serif;font-size:clamp(40px,4.4vw,64px);font-weight:400;line-height:1.12}.is-en .growth-funnel h3{font-size:19px}.is-en .growth-funnel .gf-copy p,.is-en .growth-funnel .gf-intro{font-size:13px}.is-en .growth-funnel .gf-tier-label{font-size:16px}.is-en .growth-funnel .gf-cta-copy{font-size:18px}.motion-paused .growth-funnel .gf-tier,.motion-paused .growth-funnel .gf-action{transition:none}@media (max-width:1100px){.growth-funnel .gf-shell{padding:32px}.growth-funnel .gf-header,.growth-funnel .gf-grid{column-gap:38px}.growth-funnel .gf-copy:after{width:18px;inset-inline-end:-28px}.growth-funnel .gf-tier-label{font-size:17px}.is-en .growth-funnel .gf-tier-label{font-size:14px}}@container (width<=600px){.growth-funnel .gf-header{grid-template-columns:minmax(0,1fr);gap:20px;margin-bottom:30px}.growth-funnel h2{font-size:36px;line-height:1.45}.is-en .growth-funnel h2{font-size:44px}.growth-funnel .gf-intro{max-width:none;font-size:14px}.growth-funnel .gf-grid{grid-template-rows:repeat(4,102px);grid-template-columns:minmax(0,1fr);gap:13px;width:100%;max-width:440px;margin-inline:auto}.growth-funnel .gf-copy{display:none}.growth-funnel .gf-tier{grid-column:1;gap:7px;max-width:440px;padding:11px 9px 16px}.growth-funnel .gf-tier:after{height:13px;bottom:-13px}.growth-funnel .gf-tier[data-stage="3"]{width:64%}.growth-funnel .gf-tier-label{font-size:18px}.is-en .growth-funnel .gf-tier-label{font-size:16px}.growth-funnel .gf-mobile-detail{border-top:1px solid var(--gf-rule);min-height:150px;margin-top:28px;padding-top:20px;display:block}.growth-funnel .gf-mobile-meta{color:var(--gf-muted);justify-content:space-between;align-items:center;gap:12px;margin-bottom:10px;font-size:10px;line-height:1.7;display:flex}.growth-funnel .gf-mobile-count{color:var(--gf-active);font-variant-numeric:tabular-nums;font-family:Manrope,sans-serif}.growth-funnel .gf-mobile-detail h3{font-size:20px}.growth-funnel .gf-mobile-detail p{color:var(--gf-muted);margin-top:8px;font-size:14px;line-height:1.85}.growth-funnel .gf-cta-row{flex-direction:column;align-items:stretch;gap:16px}.growth-funnel .gf-cta-copy{font-size:19px}.growth-funnel .gf-action{align-self:flex-start}}@media (max-width:620px){.growth-funnel.section{width:calc(100% - 20px);padding-block:0 55px;scroll-margin-top:84px}.growth-funnel .gf-shell{border-radius:22px;padding:26px 22px}.growth-funnel .gf-eyebrow{gap:12px;margin-bottom:26px;font-size:9px}.growth-funnel .gf-footnote{font-size:10px}}@media (max-width:360px){.growth-funnel .gf-shell{padding:24px 17px}.growth-funnel h2{font-size:32px}.is-en .growth-funnel h2{font-size:40px}.growth-funnel .gf-tier-label{font-size:16px}.is-en .growth-funnel .gf-tier-label{font-size:14px}.growth-funnel .gf-eyebrow{gap:8px;font-size:8px}.growth-funnel .gf-mobile-meta{font-size:9px}.growth-funnel .gf-action{width:100%}}@media (prefers-reduced-motion:reduce){.growth-funnel .gf-tier,.growth-funnel .gf-action{transition:none}}.business-registration{border-top:1px solid var(--border);color:var(--paper);grid-template-columns:minmax(0,.95fr) minmax(0,1.6fr);align-items:start;gap:40px;padding:28px 0 32px;display:grid}.business-registration h2{letter-spacing:0;align-items:center;gap:10px;font-size:19px;font-weight:600;line-height:1.6;display:flex}.business-registration h2:before{content:"";background:var(--accent);border-radius:2px;flex-shrink:0;width:3px;height:20px}.business-registration-intro p{max-width:320px;color:var(--paper);margin-top:8px;font-size:12px;line-height:1.8}.business-registration-intro a{text-underline-offset:4px;align-items:center;gap:9px;min-height:36px;margin-top:8px;font-size:12px;text-decoration:underline;text-decoration-thickness:1px;display:inline-flex}.business-registration-intro a:hover{text-decoration-thickness:2px}.business-registration-details{grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:28px;margin:0;padding-top:4px;display:grid}.business-registration-details>div{min-width:0}.business-registration dt{font-size:12px;line-height:1.8}.business-registration dd{letter-spacing:.035em;font-variant-numeric:tabular-nums;margin:10px 0 0;font-family:Manrope,Arial,sans-serif;font-size:19px;font-weight:600;line-height:1.5}.business-registration bdi{white-space:nowrap;unicode-bidi:isolate;display:inline-block}.is-ar .business-registration-intro p,.is-ar .business-registration dt,.is-ar .business-registration-intro a{font-size:13px}@media (max-width:900px){.business-registration{grid-template-columns:1fr;gap:22px}.business-registration-intro p{max-width:none}.business-registration-details{gap:24px}}@media (max-width:620px){.business-registration{gap:24px;padding:24px 0 28px}.business-registration-details{grid-template-columns:1fr;gap:22px}.business-registration h2{font-size:20px}.business-registration dd{margin-top:6px;font-size:18px}}
